We offer a unique and broad range of products for every corner of the household through Betterware, and beauty products through Jafra. Innovating our products is crucial to our businesses, as it ensures that what we offer stays relevant and appealing to our final consumers.
Supported by our top-notch Product Innovation, Business Intelligence and Technology units, which provide daily monitoring of key metrics and product intelligence, we have achieved historically sustained double-digit sales growth rates. Our market penetration is driven by our network of 63K average distributors/leaders and 1,249K associates/consultants as of 4Q 2023.
Our distribution centers are strategically situated in the Metropolitan area of Guadalajara, Jalisco, Mexico; Lerma, Estado de Mexico, and Dallas, Texas. This positioning enables us to efficiently and timely deliver our products to our entire network of distributors/leaders and consultants.
Our asset-light business approach results in a low fixed cost structure, and when combined with our operational flexibility, allows us to adapt to diverse market conditions. This adaptability helps us maintain profitability during economic downturns and maximize opportunities in robust economic times. We consider this adaptability a unique competitive edge and have successfully utilized our business model to enhance profitability and increase cash flow generation throughout various economic cycles.
Boasting over 14 years of experience in business intelligence, we possess state-of-the-art technology tools, essential for our company's operation and strategic direction. Our focus is on product analysis, enabling us to track performance and quick market reactions, as well as to identify markets that align with our business model. In the case of Betterware, beginning January 2023, we have upgraded our catalog, both in design and product assortment. This includes increasing our SKU count, enhancing our main product line, introducing new categories, and encouraging the adoption of our digital catalog.
Betterware has a distinctive two-tier structure and one of the strongest networks in the sector, consisting of an average of 42,000 distributors and 756,000 associates as of the fourth quarter of 2023. This network reaches over a million households monthly, covering 850 locations throughout Mexico. In Jafra, we operate a multilevel distribution network with approximately 20,000 leaders and 493,000 consultants, who market our products in both Mexico and the U.S. We have developed exceptional and unparalleled reward programs that foster the growth and advancement of our distributors/leaders and associates/consultants.
Betterware products are manufactured by more than 350 third-party certified factories located in China and Mexico, which are produced under our high-quality standards. Jafra’s beauty products are manufactured in our state-of-the-art facility located in Queretaro, Mexico.
Our management team is highly experienced in the direct-to-consumer industry and has consistently demonstrated a capability to provide value to our shareholders, coupled with a dedication to excellence. The foundation of our corporate culture lies in a focus on results, problem-solving, execution, discipline, and dedication, leading to a streamlined and professional business free from bureaucratic processes.
