Annual and transition report of foreign private issuers pursuant to Section 13 or 15(d)

Revenue and Operating Expenses

v3.23.1
Revenue and Operating Expenses
12 Months Ended
Dec. 31, 2022
Revenue and Operating Expenses [Abstract]  
Revenue and operating expenses
26. Revenue and operating expenses

 

Revenue –

 

Revenue recognized in the 2022 was generated in Mexico and the United States, while the revenue recognized 2021 and 2020   was generated in Mexico.

 

A disaggregation revenue per product segments is as follows:

 

    2022     2021     2020  
Revenue by home organization products:                        
Kitchen and food preservation   Ps. 2,163,684       3,283,421       2,524,475  
Home solutions     1,272,272       2,319,156       1,452,096  
Bedroom     854,323       1,608,424       824,370  
Bathroom     749,161       1,217,927       840,080  
Laundry & Cleaning     691,272       826,188       825,874  
Tech & mobility     553,977       769,767       770,733  
Others     58,655       42,800       -  
Total revenue by home organization products     6,343,344       10,067,683       7,237,628  
                         
Revenue by beauty and personal care products:                        
Fragrance     3,472,919      
-
     
-
 
Color     642,876      
-
     
-
 
Skin care     611,905      
-
     
-
 
Toiletries     321,806      
-
     
-
 
Others     114,699      
-
     
-
 
Total revenue of beauty and personal care products     5,164,205      
-
     
-
 
Total revenue of the Group   Ps. 11,507,549       10,067,683       7,237,628  

 

As of December 31, 2022, December 31, 2021 and January 3, 2021, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset. Consequently, the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the expected credit loss model applicable to all financial assets measured at amortized cost.

 

Operating expenses –

 

Operating expenses by nature, for the periods of 2022, 2021 and 2020 are as follows:

 

    2022     2021     2020  
Promotions for the sales force   Ps. 1,743,961       503,291       172,177  
Cost of personnel services and other employee benefits     1,502,030       621,519       564,213  
Distribution costs     473,516       463,762       331,023  
Sales catalog     445,753       417,522       289,170  
Depreciation and amortization     287,702       82,122       43,688  
Impairment loss on trade accounts receivables     269,595       198,495       57,627  
Commissions and professional fees     217,384       69,954       61,403  
Events, marketing and advertising     199,771       109,822       19,237  
Packing materials     161,095       201,006       112,512  
Rent expense     96,729       52,660       22,451  
Travel expenses     33,223       11,258       13,522  
Bank fees     25,853       34,335       23,965  
Market research     12,031       9,550       8,495  
Other    

409,545

      192,514       174,462  
    Ps. 5,878,188       2,967,810       1,893,945